A brand built to carry
Cole's music.
Thirty-one marks across ten families — the full visual system for Music Heals Minds. Built to carry Cole's story on a memorial page, a grant application, a sponsor wall, and a therapist-grant letter — with the same discipline and the same warmth at every scale.
Every mark in this system was drawn so Cole Rassin's songs could keep reaching the families and therapists who need them — and so Music Heals Minds could carry that mission for decades, not one event.
How to read this deck
Each family has a role — a single question it answers. The variants within each family adapt that role for specific surfaces: a dark background, a tiny favicon, a t-shirt, an engraved plaque.
You don't need to love every variant individually. You need to know that when a surface comes up — a volunteer tee, a grant cover, an email footer — a mark already exists for it.
Palette & typography
Tagline tiers
Three tiers. Each has a single job. Kelly-authored voice is preserved throughout. Tier 3 is a lockup pattern — a yearly ritual, not a fixed tagline.
The Primary.
The main face of Music Heals Minds. Piano keys with a purple memorial key for Cole, paired with the wordmark in warm serif. Six variants cover every Primary-mark surface you'll encounter.
Where this family lives
Every major brand surface: website hero, cover pages, gala programs, annual report masthead, press kit, sponsor walls, stage banners, merchandise, dark email campaigns, purple CTA overlays, and single-color print contexts like embroidery.
Wordmark.
Pure typographic treatment. For moments when the graphic isn't needed — fine print, bylines, video end credits — just the name in its most confident form.
The Monogram.
The circular institutional seal. Designed to work at every scale — from a 16-pixel favicon on a browser tab to an embroidered patch on a tote bag. Three color variants plus a full-bleed App Icon cover every monogram surface you'll encounter.
Where this family lives
Browser tabs (favicon), every social media profile picture (Facebook · Instagram · YouTube · Spotify · LinkedIn), letterhead corners, grant-application cover pages, donor thank-you card seals, tote-bag embroidery, and apparel patches.
Cole's Chord.
The memorial mark. Drawn as a single continuous line — the way a song is one continuous phrase. Cole's purple as the note-head is the only color, the rest is restraint. Four variants so the mark can live wherever it's needed, from a scholarship certificate to an engraved brass plaque.
Where this family lives
Cole's Story page header, scholarship certificates, in-memoriam footer, memorial plaque engravings, Sunny Day album liner credits, and commemorative merchandise. The single heart-note on a tee is iconic.
Sunny Day.
The Sunny Day concept, given a home inside the MHM brand family. Hannah's 2018 album of Cole's songs inspired it; this mark carries that idea across our system so we can celebrate it without borrowing her album art. Her actual album cover stays separate and appears only where the album itself is shown. Three variants across full, mini-stamp, and dark-mode.
The Mission Mark.
The programmatic mark: a medical heartbeat transitioning into a music staff with a note. A literal illustration of what music therapy does in the room. Used on programs sections, grant-application headers, and impact pages — a program officer reading 200 applications a quarter understands what MHM does in half a second.
Where this family lives
Impact page hero, Transparency page masthead, grant application one-pagers, annual report cover, campaign email mastheads, and as a quiet ornament between sections across the site.
November 6, 2026.
A dated event seal for the 2026 fundraiser at Oak + Fennel Farms. Acts as a visual shorthand — put it on the ticket, the event page, the sponsor packet cover, and a social post, and donors immediately know this is a specific moment to commit to.
Music Heals. The concert-series mark.
Music Heals was your original mark. We preserved it. The tagline is a lockup pattern, not a fixed phrase: “Music Heals: Stories & Songs from [yearly fill].” 2025 was from the Farm. 2026 is from Home. Same mark every year, a new ending each year, paired with that year’s event seal. The ritual is what makes it travel. Merch becomes collectible by design: hats, shirts, stickers, packet covers, event-page banners.
Social Media.
Platform-specific formats for when musichealsminds.org gets shared or when Hannah posts a branded update. Open-Graph preview for link cards, and a square template for Instagram that leaves room for Hannah to drop in quotes and stats.
Merchandise.
Print-ready marks for apparel — volunteer tees, event staff shirts, memorial event apparel. Simplified line weights for screen printing, two-color maximum for affordability.
What happens after your sign-off
Vectorization
We convert every approved mark to SVG + AI + PDF. Scalable to any size, from a favicon to a billboard, with no quality loss.
Brand guide PDF
Hannah gets a portable document: palette hex codes, typography pair, spacing rules, and a one-page reference for each mark with its permitted surfaces and proportions.
Site integration
Every mark drops into the WordPress site build. Same design system, same palette, same typography — so the site, sponsorship packet, grant-app kit, and merch all read as one coherent Music Heals Minds.
Favicon stack generation
From the approved Monogram, we generate the full eight-file favicon stack (16/32/48/192/512 PNG + ICO + SVG + Apple Touch Icon) so the browser tab looks right on every device.
Brand governance
What you're signing off on today
v1.0Take your time with it.
When you're ready, let us know what resonates and what you'd like to revisit — no rush.
Once you're comfortable, vectorization and the brand-guide PDF both begin.